Christian Underwood in conversation with Dr. Imme Baumüller, Director Data Technology & Business Intelligence at Handelsblatt Media Group
In this episode, we talk to Imme about how to collect, process and make available data for strategic decision-making, giving companies like Handelsblatt Media Group a competitive edge without compromising the high good of journalistic independence.
Data is never an end in itself. In order for strategic decisions to be made on the basis of data, a valid foundation is needed, as well as excellent communications work.
It is important to understand people's problems in order to be able to provide them with data-based solutions and to adapt editorial routines to them. However, this is not always met with enthusiasm. Employees do not want to have their performance checked by machine algorithms, and among consumers the excessive data collection by large companies often triggers unease. Handelsblatt takes these concerns seriously, always seeks intensive exchange with users when offering data-based services, e.g. personalization of content, and relies on close cooperation with employees to promote the acceptance and benefits of data-based work.
So how do you still manage to approach and implement a sound data strategy? How do you turn information from data into real insights? And what will weigh more in the future - data-based analytics or human gut instinct? Enjoy HIKS episode #04 "It's the data, stupid!".