For strategy makers in the German SME sector

Take the strategy work in your company back into your own hands

In the StrategyFrame® Academy, you will learn how to shape the entire strategy process for your company - from strategy development to implementation, without external consulting firms.

Arrange a consultation

       600+ participants in 2024

The next Academy starts in February 2025 - register now!

Leading companies trust us

bonprix-Logo-white.png__PID:76f7545f-12b7-4edd-98f9-fb3b802def2aClees-Logo-white.png__PID:f7545f12-b7ae-4d58-b9fb-3b802def2a52SSI-Schäfer-Logo-white.png__PID:12b7aedd-58f9-4b3b-802d-ef2a525c1015BDGuss-Logo-white.png__PID:224f76f7-545f-42b7-aedd-58f9fb3b802dKatek-Logo-white.png__PID:5f12b7ae-dd58-49fb-bb80-2def2a525c10Dorfner-Logo-white.png__PID:545f12b7-aedd-48f9-bb3b-802def2a525cBilster Berg _20160413_02_LOGO_WHITE WHITE.png__PID:4f76f754-5f12-47ae-9d58-f9fb3b802defCANCOM_Logo_Weiss_sRGB.svg__PID:5224a01d-e86d-48ed-bead-744433723a9cewm-logo-white.png__PID:c1813a1b-5e40-485c-94c8-0246e7e5b872Grammer_Logo_Original_White_sRGB_screen_transparent.png__PID:c9d10de6-81f1-48c0-b260-0c273ca0e618

The problem

No one has really learned strategy

No standardized process

Everyone in the company understands strategy differently. This leads to many discussions about what is needed and slows down the process enormously.

Procedure is questioned

The management and other stakeholders regularly question the procedure because they know "better". This sets you back weeks in the process every time.

Chaos instead of clarity

As the core of the strategy is usually hidden in hundreds of PowerPoint slides, it is not accessible to the majority of employees. This slows down implementation.

The result

Instead of quickly developing a strategy with all relevant stakeholders and implementing it, the process loses speed and can lead the company into a strategic crisis.

The solution

The StrategyFrame® Academy

In our Online Academy, you will learn how to implement a sustainable process for strategy development and implementation in your company step by step.

BASIC COURSE: Onboarding StrategyFrame® 

In the StrategyFrame® Academy onboarding course, you will get to know the StrategyFrame® and we will show you how to work with our learning content and tools to manage your strategy process independently.

Online Academy - Course images (1).jpg__PID:362e5bd8-d1db-4185-8b2a-7838507d0729
Online Academy - Kurs1_Strategieentwicklung.png__PID:193c3d01-c06a-4d58-990e-7bc675aed5d5

COURSE 1: STRATEGY DEVELOPMENT

This modular online course provides clarity on how to develop a strategy with the StrategyFrame® Room. In four learning modules along the workflow, you will learn how to plan and start the strategy process, conduct comprehensive quantitative analyses, evaluate qualitative interviews and lead strategy workshops.

COURSE 2: GOAL MANAGEMENT WITH OKR

This course provides you with everything you need to manage the objectives of your strategy effectively and transparently. By the end of this online course, you will be able to effectively cascade company goals, know everything about implementing OKR, measure goal progress and engage in strategic dialog.

Online Academy_Kurs 2_OKR.png__PID:86b15159-2716-4f51-86ae-fa3d1930aac1
Online Academy - Course images (2).jpg__PID:866c362e-5bd8-41db-9185-4b2a7838507d

COURSE 3: MANAGING TRANSFORMATION HOLISTICALLY

Transform your organization according to your strategy. In our comprehensive agile transformation course, you will learn to implement a dual operating system (hierarchy AND flexibility), accelerate organizational change and develop strategies to sustainably build agile and responsive organizations.

COURSE 4: BUSINESS INNOVATION MANAGEMENT

In this course from our StrategyFrame® Academy, you will learn how experimentation can become a growth engine for your company. By the end of this course, you will understand the strategy of experimentation, be able to develop innovative business models and use creative and innovative approaches to grow your business.

Online Academy - Kursbilder.png__PID:7c1e3c30-0638-4f24-a7e5-fb5a192156cb
Online Academy-Kursbilder-RobertV2_rh.jpg__PID:58888097-83fa-493e-a90d-4d721ae18caf

COURSE 5: STRATEGY COMMUNICATION & ACTIVATION (coming soon)

Discover the unique power of strategy communication and activation. In this course you will learn the basics of strategy communication, how to develop a communication strategy and proven measures to activate the strategy at all levels throughout the company.

COURSE 6: ESTABLISHING STRATEGY OUTLINES (coming soon)

Immerse yourself in the world of continuous strategy adjustment. Discover the importance of the flexibility of your strategy, the optimal time frames and frequencies of strategy adjustments as well as practical and proven methods for the successful implementation of strategy routines.

Online Academy - Course images (3).jpg__PID:ace4866c-362e-4bd8-91db-11854b2a7838
Online Academy - Course 7_Market Intelligence.png__PID:a56dbb98-c4fd-4cc5-8247-9c221526b212

COURSE 7: USING MARKET INTELLIGENCE (coming soon)

Enrich your strategic planning with sound insights and data-based decisions. This course provides you with the basics of using market intelligence, strategies for the targeted procurement of relevant data and profitable analysis techniques for interpretation.

The framework conditions

What Academy participants get

M4V60_Zertifikat.png__PID:52f0977f-fce8-4c9e-8574-954b59e54cce

Software 

In addition to the Academy, each participant receives access to our StrategyFrame® software including all functions.

M4V60_Zertifikat.png__PID:52f0977f-fce8-4c9e-8574-954b59e54cce

Book

Each participant will receive a free signed book "Hope is not a strategy"

Screenshot 2024-05-13 at 11.23.18.png__PID:bd3b11e9-bae8-4227-bc6b-ff54a7807372

Access to the Academy 

You receive access to your booked Academy modules for 1 year and can develop your strategy based on the content.

M4V60_Zertifikat.png__PID:52f0977f-fce8-4c9e-8574-954b59e54cce

Certificate

Each strategy maker receives a corresponding certificate after successfully completing the modules.

14.05.2025 (1).jpg__PID:a3c5afe2-dcb4-4c5f-adf3-f94c74169a9e

Ticket

Free ticket for the annual Strategy Summit

IMG_0884.jpeg__PID:fce83c9e-8574-454b-99e5-4ccec81a3cdb

Community

In the monthly Community Call you can discuss your questions with our strategy experts and other participants.

money.svg__PID:7074f17d-1289-4aec-a59e-7b01dbe64476

Training costs back

If your company decides to work with our software, we will credit your training costs back to you!

Who is the Academy aimed at?

For owners & entrepreneurs

For those looking for a pragmatic business development system, the Academy offers effective tools and techniques to drive their business forward.



For managers responsible for strategy

who want to improve their strategy skills will find advanced strategy concepts and methods in our courses that have been specially developed to strengthen the strategic competence of managers.

For consultants


who are looking for a modern digital strategy framework for their client work will benefit from cutting-edge strategy tools and approaches that can be easily integrated into their own consulting practice.


What our ACADEMY PARTICIPANTS say

Selected customers:

What does the Academy cost?

INDIVIDUAL COURSE

"STRATEGY DEVELOPMENT"

3.480 EUR

  • includes the onboarding course
  • Strategy development along the StrategyFrame® workflow
  • Strategy process planning, situation analysis, strategy workshops, strategy and target formulation 
  • Case study included

ALL COURSES

STRATEGYFRAME® ACADEMY

6.975 EUR

  • includes ALL strategy courses:

    0. Onboarding
    1. Strategy development
    2. Target management with OKR
    3. Managing transformation
    4. Business Innovation Management

INDIVIDUAL OFFER

STRATEGYFRAME® ACADEMY

On request

Are you interested in an individual combination of courses or would you like to book the Academy for several employees?

Book an appointment with our strategy consultant and we will put together a customized offer for you.

Start now!

How you can take part in the Academy

Step 1

Book an introductory meeting with one of our strategy experts to discuss your questions and requirements.

Step 2

We will analyze your current situation together and give you an insight into the content of our Academy.

Step 3

Once you have decided to take part in our Academy, we will arrange an individual onboarding call to introduce you to the Academy.

THE makers of THE Academy

About Christian Underwood

CEO and Academy co-founder Christian Underwood is an entrepreneur and consultant with over 17 years of consulting experience in strategy, transformation and innovation processes in SMEs, family-owned and listed companies.

He holds a Master's degree in Political Science South Asia from Heidelberg University, an MBA in General Management from WHU and a Post Graduate Diploma in Digital Business from EMERITUS (MIT Sloan + Columbia Business School).

For more details and insights visit Christian on LinkedIn.

HoffnungvsStrategie.jpg__PID:94a89a85-931d-4b42-9fac-98acb009afb3

About Oliver Kern

Oliver_Kern_Profilbild.svg__PID:b61f7e54-e259-473e-9388-7129bfc8c1cf

As Chief Product & Learning Officer, Oliver Kern is responsible for the digital strategy tool. The Kellogg-WHU Executive MBA graduate previously worked for BAYER AG for 24 years, including as Head of Organizational Change & Communication and Head of SkillCamp.

He is a graduate photo engineer, systemic coach (DBVC) and Hult/Ashridge graduate for Organizatinal Agility & Change Management.

For more details and insights visit Oliver on LinkedIn.

Questions & Answers

There is no more practical approach on the German market. We put theory directly into practice. Everything you learn here has already been successfully tested in hundreds of strategy processes. You can access the StrategyFrame® Academy online from anywhere and at any time. We have put together a comprehensive e-learning program so that you can really anchor and apply the knowledge.