Christian Underwood in conversation with attorney Dr. Dirk Andres, restructuring advisor, insolvency administrator and name partner at AndresPartner
Corona has plunged many companies and entrepreneurs into an unprecedented crisis. State bridging aid, short-time working allowances and the suspension of the obligation to file for insolvency, which finally expired at the end of April, have so far prevented a major wave of insolvencies.
However, for business models to fly again after the crisis, more than just the "hope" principle is required. If, in addition to the acute liquidity crisis, there is also a strategy crisis, courage and momentum are needed.
We talk to Dr. Andres about why insolvency doesn't have to be a "horror scenario" and how he works alongside entrepreneurs and managing directors to try to reposition the company for the long term.
As one of the main problems for entrepreneurial failure, Dr. Andres names a lack of disruptive thought patterns and new impulses from outside. Management becomes inefficient because money has been made too well for years and it has not been noticed that the business model might not work in the future. In addition, the focus in the product belly store is very often lost in order to be able to serve all customer wishes, no matter how individual they may be. There is a lack of overview, with which products one earns money profitably, because "et hätt noch emmer joot jejange", as they say in the Rhineland.
In our new episode "Brand New Start", you can find out how to use the momentum correctly in order to confidently find a way out of the crisis with your management team and employees, and why you should systematically organize fresh ideas and new perspectives.