In this episode, Christian Underwood takes us on a trip to Munich and gives us deep insights into the art of strategy activation.
Our guest, Robert Wreschniok, CEO of the renowned Tatin Institute for Strategy Activation, reveals the secrets of successful strategy implementation. The Tatin Institute for Strategy Activation, a pillar of the prestigious Swiss management consulting group, specializes in bringing corporate strategies to life in the workforce.
Why do strategies fail so often?
The answer is often to be found in the complex social dynamics within organizations. The mere existence of a strategy does not guarantee success. Robert emphasizes that the real work begins once the strategy has been defined.
Success factors for strategy activation:
Big picture understanding: A strategy should be presented as a holistic picture. By wrapping it up in a compelling narrative, it becomes understandable and comprehensible for everyone involved.
Interactive measures: The Tatin Institute relies on short, focused and interactive interventions to ensure that everyone on the team understands the strategy and knows their role in its implementation.
Digital tools: Modern technologies facilitate the process, especially in decentralized working environments. They accelerate implementation, promote collaboration and increase motivation.
Consideration of social dynamics: Companies are social entities. The effective implementation of strategies requires a deep understanding of internal relationships, language, images and dynamics.
This is precisely where strategy activation comes in: It makes the strategy tangible, involves all stakeholders and thus ensures faster and more effective implementation.
Conclusion:
Strategy activation is not just a buzzword, but an essential discipline that closes the gap between strategy development and strategy implementation. Listen to the episode and discover how you too can bring your strategies to life. A must listen for anyone who wants to accelerate change in their organization!
SHOWNOTES:
Robert Wreschniok
TATIN Institute book - "The Big Book of Strategy: from Reformation to Digital Transformation." To be published in a few weeks.
Christian Underwood
StrategyFrame
Podcast "Hope is not a Strategy"
Book "Hope is not a Strategy"