Dual transformation is a strategic approach that aims to make companies fit for the future by combining two key elements: realigning the existing business and skillfully leveraging unique capabilities for future growth. Inspired by concepts such as Gilbert and Johnson's "Dual Transformation", it represents not only a challenge but also a significant opportunity for leadership teams.
The current episode of "HOPE IS NOT A STRATEGY" is all about precisely this growth engine for the future: dual transformation. It is a strategic approach that helps companies adapt to the ever-changing business environment and achieve sustainable growth.
Christian Underwood, the host of the podcast episode, emphasizes the crucial importance of this approach for the future direction of companies. Dual transformation combines two key elements: realigning the existing business and skillfully leveraging unique capabilities for future growth.
It is particularly important to focus on the core business first before embarking on innovative experiments. This approach aims to avoid loss of motivation and ambiguity by defining clear steps for setting up the core business to free up resources for experimentation.
In the podcast episode, Christian Underwood shares not only theoretical knowledge but also practical experience. He warns against the simultaneous approach of innovation and core business, as this can lead to challenges. Through examples such as Amazon's successful use of server capacity for AWS, it becomes clear how the dual transformation can innovate from the strengths of the core business.
The episode also highlights various methods, including idea generation with strategic intuition and the idea generation matrix. The steps from discovering trends to developing clear value propositions and business models are explained in detail.
Christian Underwood encourages listeners to experiment, identify unique capabilities and resources, and discover trends to create authentic value propositions. For anyone interested in learning more about dual transformation and strategy, this podcast episode is a valuable insight into the future of business alignment. Listen in now and discover how dual transformation can become the key growth driver for your business.
SHOWNOTES
Christian Underwood
StrategyFrame
Podcast"Hope is not a strategy"
Book"Hope is not a strategy"
The current episode of "HOPE IS NOT A STRATEGY" is all about precisely this growth engine for the future: dual transformation. It is a strategic approach that helps companies adapt to the ever-changing business environment and achieve sustainable growth.
Christian Underwood, the host of the podcast episode, emphasizes the crucial importance of this approach for the future direction of companies. Dual transformation combines two key elements: realigning the existing business and skillfully leveraging unique capabilities for future growth.
It is particularly important to focus on the core business first before embarking on innovative experiments. This approach aims to avoid loss of motivation and ambiguity by defining clear steps for setting up the core business to free up resources for experimentation.
In the podcast episode, Christian Underwood shares not only theoretical knowledge but also practical experience. He warns against the simultaneous approach of innovation and core business, as this can lead to challenges. Through examples such as Amazon's successful use of server capacity for AWS, it becomes clear how the dual transformation can innovate from the strengths of the core business.
The episode also highlights various methods, including idea generation with strategic intuition and the idea generation matrix. The steps from discovering trends to developing clear value propositions and business models are explained in detail.
Christian Underwood encourages listeners to experiment, identify unique capabilities and resources, and discover trends to create authentic value propositions. For anyone interested in learning more about dual transformation and strategy, this podcast episode is a valuable insight into the future of business alignment. Listen in now and discover how dual transformation can become the key growth driver for your business.
SHOWNOTES
Christian Underwood
StrategyFrame
Podcast"Hope is not a strategy"
Book"Hope is not a strategy"