Strategy is nothing without implementation
Many companies put enormous energy into developing their strategy - and yet they often fail to implement it. Why is that? And how can a strategy be anchored in the company so that it is not just a theoretical concept but is actually put into practice? In the latest episode of "Hope is not a strategy", strategy expert Christian Underwood talks about the key success factors of a successful strategy launch.
Why strategies often fail
A strategy is only effective if it is understood and supported by everyone. This means that communication is one of the key challenges. All too often, strategies are presented as finished documents without giving the people in the company the necessary context. However, this is precisely where the greatest danger lies: a strategy that is not clearly communicated remains ineffective.
The critical phase: from concept to implementation
A critical moment in the strategy process is the transition from development to implementation - a phase that Christian Underwood describes as the "wrecking ball". This is where it is decided whether a strategy is pursued consistently or disappears into a drawer. It is precisely at this moment that companies must set the right course in order to win over the entire team to the new direction.
Communicating strategy clearly
There are different ways to successfully communicate a strategy. While some companies rely on structured documents and analytical presentations, others rely on emotional and visual elements to create a common understanding. Both approaches have their justification, but it is crucial that the strategy is communicated in a form that is understandable and tangible for the target group.
Managers as the key to success
Managers have a central role to play here. They are the multipliers who not only understand the strategy, but must actively drive it forward. Without their persuasiveness and commitment, even the best strategy will be ineffective. It is therefore essential to involve them at an early stage, provide them with the necessary tools and give them the opportunity to ask questions and help shape the strategy. Only when they are convinced themselves can they take their teams with them and drive the change forward.
Digital communication as a success factor
The digital world also opens up new opportunities to communicate a strategy on a broad basis. More and more companies are relying on internal streaming events, interactive platforms and social media to place their messages in a targeted manner. The strategy must be accessible at all times, whether through digital hubs or interactive formats that allow employees to actively participate.
The strategy launch as a success factor
A successful strategy launch is more than just a single event - it is the starting point for sustainable implementation. If you plan it strategically, create clear communication channels and involve managers in a targeted manner, you lay the foundations for long-term success. In this episode, you will find out how to make this process a success and which mistakes you should avoid at all costs.
🎧 Listen in now and learn how to get your strategy on the road successfully!
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