Communication decides everything
In times of transformation, skills shortages and digital disruption, one thing is clear: strategy alone is not enough. After all, what good is the best plan if it is not understood, supported or lived? Communication is the lever that moves everything - or blocks it. In this podcast episode, Christian Underwood talks to Sascha Dehn about the crucial role of language, attitude and relationships when communicating with customers and colleagues.
Communication is not an optional extra - it is a duty
Sascha Dehn has many years of experience as a manager, coach and communications expert. His central thesis: communication is not the icing on the cake of strategy - it is its foundation. Whether it's leadership, sales, customer service or transformation: without credible, understandable and binding communication, there will be no impact. It's not just about words, but about attitude. Genuine interest in the other person. The ability to listen - and to act.
Strategic communication starts on the inside
In many companies, communication is seen as something that happens "on the outside". But change starts on the inside - with management, in the teams, in the way goals, challenges and responsibilities are discussed. Sascha emphasizes: "If you don't manage to create clarity internally, you will never be convincing externally. A well thought-out strategy needs a communicative foundation that creates trust - otherwise it will fizzle out in everyday life.
Why AI cannot replace humans
Of course, technology also plays a role - especially in customer service. AI is fast, scalable and efficient. But it is no substitute for a genuine relationship. The best customer experiences are created where people feel seen, heard and taken seriously. This is not achieved through automation, but through genuine, personal communication.
Language shapes culture - and therefore the future
Communication is not just a means to an end. It is a culture bearer, mood barometer and strategic amplifier. Managers who are aware of their impact can use words to release energy - or block it. In a world that is becoming more complex, companies need people who have the courage to communicate clearly more than ever. And the ability to turn language into impact.
For all those who really want to lead
Whether you are a CEO, strategy manager or executive in transition: this podcast episode provides you with concrete ideas on how communication can become a strategic success factor. No blah blah blah, but honest conversations from practice. If you want to know how you can rethink communication in your company - and use it in a targeted way, then this episode is just right for you.
🎧 Listen now - and discover how communication really makes a difference.
SHOWNOTES