Order and inspiration for your strategy process
The book dispels previous strategy myths and sheds light on the individual steps of strategy work throughout the entire process. It offers precise knowledge along the workflow. With inspiration and real practical examples, it provides concrete, tried-and-tested guidance for strategy development and implementation.
Knowledge along the workflow
Strategy making is an immense feat for entrepreneurs, managers and employees. This book dispels previous strategy myths and sheds light on the individual steps of strategy work throughout the entire process. It offers precise knowledge along the workflow. In this way, you can bring order to your strategy process, develop a clear and comprehensible picture of your realignment with your team, and generate strategic know-how and momentum among all participants and stakeholders.
Workbook for strategy teams
Whether at the top management level of a corporation or in an owner-managed medium-sized company: The book makes strategy tangible, tellable and applicable. A book for everyone who wants to do strategy and wants to get started right away. With concrete, tried-and-tested instructions for strategy development and implementation. In this way, the strategy process already succeeds while reading.
From the book directly into the workshop
The analysis templates can be used directly for joint teamwork in strategy workshops. Detach or download and get started. Agendas, room setup and everything you need for the success of a real strategy workshop.
Our podcast
Measure what matters with Untitled's easy-to-use reports. You can filter, export, and drilldown on thZum Buche data in a couple clicks. Everywhere there's a podcast.
To the podcast
Content
In uncertain times, only one thing is certain: hope is not a strategy and a forward-looking direction for your company has never been more important. At the same time, making a strategy is an immense effort for entrepreneurs, managers and employees. That is why Christian Underwood and Jürgen Weigand have developed the StrategyFrame® from practice for practice. With it, you bring order to your strategy process, develop a clear and understandable picture of your realignment with your team, and generate strategic know-how and momentum among all participants and stakeholders.
Target group
Whether at the top management level of a corporation or in an owner-managed medium-sized company, StrategyFrame makes strategy tangible, narratable and applicable. A book for all strategy makers and those who want to become one.
Benefit
The book dispels previous strategy myths and sheds light on the individual steps of strategy work throughout the entire process. It offers precise knowledge along the workflow. With inspiration and real practical examples, it provides concrete, tried-and-tested guidance for strategy development and implementation.
Now also available here
About us
The authors
Christian Underwood (left) is an entrepreneur and consultant with over 15 years of consulting experience in strategy, transformation and innovation processes in SMEs, family and listed companies. He is also co-founder and CEO of SaaS provider StrategyFrame GmbH and co-host of the leading German strategy podcast "Hoffnung ist kein Strategie." He holds a Master's degree in Political Science South Asia from Heidelberg University, an MBA in General Management from WHU and a Post Graduate Diploma in Digital Business from EMERITUS (MIT Sloan + Columbia Business School).
Prof. Dr. Jürgen Weigand has been Deputy Rector and Vice-Rector Academic Programs at WHU - Otto Beisheim School of Management since 2015. He is Professor of Economics and Academic Director of the Institute of Industrial Economics and the Institute for Responsible Management at WHU. His areas of expertise include corporate and competitive strategy and corporate governance. He has over 20 years of consulting experience with companies and in the public sector. In addition, he is the Co-Founder and Chairman of the Advisory Board of StrategyFrame® GmbH and co-host of the podcast "Hope is not a strategy".
