May 14, 2025 in Munich

The strategy event for managing directors & board members of SMEs

The new success strategies for SMEs

At the Strategy Summit 2025, we will be talking about AI, ecosystems, investment strategies, the human factor and much more.


From strategy makers for strategy makers

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Real strategy makers
report from the field

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AI

How can new technologies be used in strategy work in SMEs?


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Human

How can people become a success factor again in SMEs?

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Ecosystem

Why SMEs must rely on ecosystems to secure innovation and growth in the long term

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Investments

What investment strategies do successful SMEs use today?

Be inspired by keynote speeches and exchange ideas with other strategists at eye level.

Get your ticket for the Strategy Summit now!

Exclusively for managing directors, board members and heads of strategy from SMEs

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Summit Ticket 2025

limited to 100 tickets

  • Admission to the Summit
  • On-site participation in all lectures
  • Directly applicable strategic knowledge
  • Catering with food and drinks
  • Exclusive gift for all participants
Secure your ticket now!

These are our Speakers 2025

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Jan Hofmann

Head of Ecosystems & Chief of Staff, Viessmann

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Patrik Heider

CEO NFON

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Dana Glöß

Board of Directors Caritas Krefeld

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Christian Mohr

Managing Director / COO UnternehmerTum GmbH

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Christian Underwood

CEO StrategyFrame®

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Philipp Aschmann

Managing Director & Global Head of HR, Aldi Nord

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Mirko Mondan

CEO Gebrüder Dorfner GmbH & Co. Kaolin-
and Kristallquarzsand-Werke KG

Sasha Dongowski

CEO Cedura

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Robert Wreschniok

CEO TATIN Institute for Strategy Activation

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Johann Schmid-Davis

CFO Hörmann Group

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More speakers

Will be announced soon

Our supporting program

Admission on 14.05.2025 from 09:00 am

Exciting lectures

Lunch break for networking

More exciting lectures

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Concluding the evening together

Agenda

09:00 - 09:15

Check-In / Registration

09:15 - 09:30

Welcome

Prof. Jürgen Weigand (WHU Chair of Industrial Organization), Christian Underwood (StrategyFrame®) & Andrea Hendrickx (Infosys)

09:30 - 10:15

Keynote

TRENKWALDER's tech strategy for the skills shortage

Mark Pollok (Trenkwalder)

10:15 - 10:45

Impulse

Sustainable strategy work of the hidden champion PFISTERER

Patrick Weng (PFISTERER) & Christian Underwood (StrategyFrame®)

10:45 - 11:15

Coffee break

11:15 - 11:45

Keynote

The new social strategy of e-commerce

Sophie Frères (née Spethmann) (LiSa Social Commerce)

11:45 - 12:15

Panel

How digital strategy making succeeds

Sascha Dongowski (Cedura), Oliver Kern (StrategyFrame®), Swen Göllner (bimanu), Robert Wreschniok (TATIN Institute)

12:15 - 14:00

Lunch break

13:00 - 14:00
4 workshops
2 sessions
á 30min 

Workshops

Deep Dive Workshops

1. "Better decisions with Market Intelligence" | Market Intelligence Software | Sascha Dongowski (Cedura)
2. "Impulses for simple data strategies" | Business Intelligence Platform | Swen Göllner (bimanu)
3. "Making strategy simple" | Strategy Software & Academy | Oliver Kern (StrategyFrame®)
4. "Better strategy implementation through strategy activation" | Strategy Activation Platform | Robert Wreschniok (TATIN Institue)

14:00 - 14:15

Impulse

GenAI - From private application to scaling in the company

Florian Estoppey (Infosys)

14:15 - 14:45

Keynote

How DORFNER is revolutionizing chemistry in SMEs with AI

Mirko Mondan (Dorfner)

Current article in the Handelsblatt

14:45 - 15:30

Panel

The human factor: strategy coaching in digital times

Lina Marie Pietras (Purpose.hub), Dr. Marc Sniukas, Matthias Schmitz

15:30 - 16:00

Coffee break

16:00 - 16:45

Fireside chat

CANCOM's strategy for the digital evolution of SMEs

Ruediger Rath (CANCOM) & Christian Underwood (StrategyFrame®)

16:45 - 17:00

Summary and conclusion

Prof. Dr. Jürgen Weigand & Christian Underwood

from 17:00

Get-together 

What you can expect

Meet & greet with experienced strategy makers

Do you still have a strategic question about your medium-sized company? At the StrategySummit you will have the opportunity to speak 1:1 with our experienced speakers.

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Exclusive lectures

Strategy is a matter for the boss! All our presentations are relevant for understanding and utilizing current challenges and opportunities for your medium-sized company.

Networking and making valuable contacts

With around 100 selected participants from German SMEs, the StrategySummit is the ideal place for you as a strategy maker to exchange ideas with other SMEs - talk to other strategy makers about relevant topics and make valuable contacts.

our hosts

One thing is certain in these uncertain times: hope is not a strategy. As hosts of the podcast and authors of the book of the same name, it is therefore particularly important to us to demystify the myth of strategy and provide suggestions on how to win with strategic work in these times.

For this reason, we look forward to welcoming you to our StrategySummit on May 14, 2025. In addition to exciting keynotes, panel discussions and workshops, the focus of this unique event will be on exchanging ideas with you and the strategy community - we look forward to seeing you there!

Christian Underwood (CEO StrategyFrame®)
& Prof. Dr. Jürgen Weigand (Chair of Industrial Organization, WHU)

Hosts & Authors of HOFFNUNG IST KEINE STRATEGIE

place

Munich Urban Colab

Freddie-Mercury-Straße 5
80797 Munich

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Impressions from the last Strategy Summit

2024

2023

Powered by StrategyFrame®

StrategyFrame® has been helping SMEs to develop their own strategies for years, providing all the tools and methods required for strategy development and implementation.

With the annual StrategySummit, there is now also a format where strategy makers from different companies can come together to jointly solve their challenges.

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Contact

Mariam Karoglanjan

Phone +49 211 17800215
Mail mariam@strategy-frame.com